THE DEEP DIVE with Aga and Shani: Activate Your Values
CultureLab with Aga Bajer
00:00
Employer Branding Is a Risky Path
The first thing that it destroys is trust, right? And you can't really build a healthy culture without trust. I see the impact that it has on everything from engagement to the actual performance, turnover, profitability, everything,. It's completely crazy. Why do companies make so much effort into articulating and communicating their values and they stop there? This is really criminal, right?
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