2min chapter

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How Snyk found product-market fit: Guy Podjarny on building a dev-centric security company

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

Building a Dedicated Growth Group

Growth is everyone's responsibility, but increasingly as the needs of larger and larger enterprise customers came along with their customer needs. So establishing this dedicated growth group was in some ways a reaction to that. We basically addressed the problem of we have all these items in the backlog that we want to get to, but they get deprioritized. And then later we just had some cycles, but we had no focused strategy.

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