Challenges of Building a Payment Platform with Bitcoin

In this chapter, the speakers discuss the challenges of convincing traditional businesses to transact in Bitcoin and the difficulties in explaining the solution to customers who simply wanted a seamless transaction process. They also emphasize the need for FinTech products to create a user experience that is as simple as writing a name and pressing a button. The speakers talk about their experience pivoting their business focus from Bitcoin enabled payments to traditional fiat payments and the importance of working backwards from customer value.