How to Create a Top of Funnel for Recommendations

"I would figure out top of mind or whatever that top of funnel is, right? Top mind awareness style marking what more of those activities can you do that are leveraged," says Jeff Sauer. "What I have found is there's very little between the, especially for the higher ticket stuff", he adds. 'The no-laken trust sort of gets inherited at a level where to be honest, it probably isn't deserved yet for them'