The sales team need to feel thake. Theyre are owners and co owners of the roman th. Same for the support team, n the marketing team,. Like the design team, engineering team. Y untithe a functions feel co ownership, or is part ownership, of the row map. Why is it so hard? Or why is your so much anxiety about bringing a row map out to customers)? The more you commit publicly, the more optionality you remove to do that stuff. And i think if you're basic hard committing downwich resources with little visibility ahead, you're hoping that nothing changes.