Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
Slurp - What's Your Strategy for Collecting Customer Feedback?
In the early days, a lot of it was taste testing. Is there good feedback on the product? And then also testing that the price sensitivity is to will someone pay 30 plus pounds for a box of donuts? As Slurp became part of your mini empire, how did that give you more data on what your customers were doing or wanting? So our starting point as a sector is delivery, Uber Eats, Justi, those guys and enabling us as brands to be on those platforms and sell to customers. The challenge is that we obviously don't get the customer data. We don't know who is purchasing, where they are, etc. It's very much their brand and
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