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#125: Derek Sivers on Developing Confidence, Finding Happiness, and Saying "No" to Millions

The Tim Ferriss Show

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Creating Demand, Not Creating It

Lesi was responding to demand instead of trying to create demand. When you make a business, you're making a little world where you control the laws. And i think about this when a young aunt preneurs ask me, ike, how can I get traction for an idea? How can i get word of mouth and buzz? Lesi: "Sometimes it's just these cute, colorful things that set you apart from the rest"

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