4min chapter

The Tim Ferriss Show cover image

#125: Derek Sivers on Developing Confidence, Finding Happiness, and Saying "No" to Millions

The Tim Ferriss Show

CHAPTER

Creating Demand, Not Creating It

Lesi was responding to demand instead of trying to create demand. When you make a business, you're making a little world where you control the laws. And i think about this when a young aunt preneurs ask me, ike, how can I get traction for an idea? How can i get word of mouth and buzz? Lesi: "Sometimes it's just these cute, colorful things that set you apart from the rest"

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