Product Versus Distribution - What Does It Look Like to Be Obsessed With Product?

Justin kann said that first time founders are obsessed with product, but second time founders are obsession with distribution. So today we're going to be talking about different things that you focus on and what to prioritize as a founder. And specifically looking at product versus distribution. We've actually broken down what distribution is into three parts. The the first parto stribution is how people find your product. The second part of distribution is how they get to value, like mechanically, what are the steps they need to take to use it? And then the third part of Distribution is, how do users tell other people about your product? How do you get that adjacent user? And that's all distribution