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EP 141 | Ryan Glasgow (Sprig) - Why churn and retention always comes back to your user onboarding experience and how to improve it

CHURN FM

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How to Position Your Product in the Market?

In the early days, it was really focused on the wheelies of the world. One of our very first customers actually ended up being companies already at scale,. And so square is one of our first customers. So when they want to understand and conduct research with their customers, let's think through first principles of what a platform looks like for a company with a large user base or quickly scaling user base. A traditional survey platform doesn't work to fulfil those types of needs.

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