Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Get Sh*t Done: 4 Steps To Kill Distractions (With Nir Eyal)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Build a Habit Forming Product

The method behind the book is in kind of four steps, right? So you have the trigger, the action, the reward and investment. The ultimate goal of a habit forming product is to form an association with these internal triggers. It turns out all human behavior is motivated by a desire to escape discomfort.

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