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11min chapter
Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
The Power of Language and Behavioral Psychology in Effective Communication
This chapter discusses the power of language and how it can influence people's thoughts and decisions. They mention the famous quote from JFK about asking what your country can do for you, and the emotional impact it has. They also talk about the intersection of behavioral psychology and writing, and how understanding human psychology can be used to communicate more effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode