Netflix Announces Automatic Canceling of Subscriptions

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Netflix just announced that if you have a subscription to Netflix for 12 months or more and you haven't used it they will automatically cancel it. What are the ethics of a company that gets somebody into a subscription service and then doesn't use it but also doesn't turn it off? "There are still a lot of bad actors out there who hide the cancel button"

Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.