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2min chapter
Cisco's John Chambers: The essential playbooks — and when to use them
Masters of Scale
Cisco's M&A Playbook - John Crescendo
Cisco bought switching startup Crescendo when John Chambers was still a CO. The success of the first acquisition showed him the massive potential of Cisco's M&A strategy. As CEO, John would go on to acquire 180 more companies. Nearly all of the acquisitions were processed using a variation on that original playbook.
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