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14min chapter
On the Measurement of Leadership, hosted by Dr Aiden M. A. Thornton
Menzies Leadership Forum
Measuring Leadership: Charisma and Science
This chapter explores the intricate process of measuring leadership, particularly the trait of charisma, through systematic methodologies within the social sciences. It discusses the use of technology, including AI, to assess charismatic behaviors and analyzes the impact of Martin Luther King's rhetorical techniques. The conversation underscores the need for both quantitative and qualitative approaches to deepen the understanding of leadership dynamics and outcomes.
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