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41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

Agency Life

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How to Refocus Your Energy Into Results Focused Work

Courtney: I had three things in mind to advise other agencies who are maybe thinking about considering this structure. One, you can't go here and just say, it's results only with absolutely no guardrails. Number two, you need people who are entrepreneurial minded so that they can be that entrepreneur. And then number three, you have to have a culture that matches this operational model.

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