2min chapter

Always Be Testing cover image

#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane

Always Be Testing

CHAPTER

Introduction

The host introduces growth, performance marketing, customer acquisition, and affiliate marketing before discussing E-Tail West with guest Jimmy Kim. They delve into the event's unique mix of retail and digital elements, emphasizing the diverse brand presence and educational aspects.

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