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5min chapter
The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke
A Bit of Optimism
Understanding the Customer Journey and Applying Customer Obsession
This chapter delves into the significance of comprehending the customer journey beyond bike servicing and advocates for customer obsession in companies. It also explores the challenges of balancing short-term and long-term incentives and reflects on decision-making in the government using Eisenhower's approach as an example.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode