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431 Leading Growth by Anthony Iannarino

The Marketing Book Podcast

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The Importance of Accountability in Sales

I want to know what you mean when you say we've made a major mistake by relying on technology. I don't think it's healthy to look at a dashboard and notice that people have different performances, then not do anything about it. So accountability is not a bad word. And in the book, you explain how to do it right to the point where people will really like it. They'll find it more helpful and they'll be more successful.

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