2Bobs—with David C. Baker and Blair Enns cover image

Say What You Think

2Bobs—with David C. Baker and Blair Enns

00:00

The Role of Kindness in Sales

The key to saying what you think is kind ruthlessness is you say it early and you say it with kindness. If you wait, if you defer, if you let it build up, it's going to be harder and harder to do the right thing with kind language. Some of these you could say just like that with the right inflection in your voice, right? Now some of theseYou can have a lot of fun with it. I kind of joke about the rain man approach. You just like state the fact devoid of any emotion, right? We're really just the filler your third bit in the process, right? Well, it's sales or what we in this profession,

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