How to Pick the Right Design Partners for Your Company

The design partners that you engage with have a tremendous impact on the trajectory of your company, meaning picking the right ones is absolutely critical. And then there's this question, if you want them all to look alike or do you want them to look different? And I think there's different schools of thoughts on this. On one hand, some value to having a little bit of heterogeneity in the sense that you get to understand different segments of the market through that individual design partner as a vessel for that segment.