How to Make Your Customer Brand Experience More Special

Most people don't have that theatrical background that you do, you know, working in marketing and so forth. It's a small group, a great group. How has that helped you really understand this experience strategy business? And what maybe are some of the techniques that you have brought with you from the theater world to make that customer brand experience a little bit more special? Well, I think the, the jobs to be done framework is certainly a wonderful articulation of this. The same is true for every customer. Any of us has ever had, they have needs and they are trying to get their needs met through us. That's why so much of my work starts with why and asking people