The Power of Complimentary Reasons

I think there are many people who are quick to judge, oh, UTMB Iron Man, they're going to ruin the sport, right? And how about we just give it a little time and not just assume that big old corporate behemoth is going to come in. I'm here for three more years and I've created this thing and I care about it. Sure, the proof will be in the pudding. But yes, your name is on it,your name is on your shoe.