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256 - Building a Brand Story with Dave Gerhardt | Demand Gen Live Expert Series

GTM Live

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How Can You Change a Story?

I think you can't just show up to the c o and be like, we're making a change. But if you come to that c o and you say, hear all these reasons, look, what's happening? Hypothesis that we have is that we have the wrong story. And by the way, story is often like the easiest one. It's hard to do, but it's often like the least expensive from a time suck sample. That's how i would try to fight that battlei love that one.

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