7min chapter

The Home Service Expert Podcast cover image

From Convict to CEO - A Journey of Transformation with Weldon Long

The Home Service Expert Podcast

CHAPTER

The Psychology of Persuasion: Strategy and Storytelling

This chapter explores the psychology behind persuasion, focusing on how strategic rejection can lead to better acceptance in negotiations. It emphasizes the power of storytelling in communication and marketing, showcasing how relatable narratives can engage audiences more effectively. Additionally, the author shares insights from their journey as a writer, discussing their successful books and the principles learned along the way.

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