How Media Choice Can Make a Difference in Advertising

The test platform we use was YouTube Australia so which worked very well because you know it's got text as you can measure it pretty easily. We had a spread probably between about three seconds and ten seconds but that's expected there's nothing that's breaking the top or the bottom boundary from that. Media choice can make a dramatic difference it has a huge difference in one of things of preface and Orlando and I were talking a bit about this yesterday is you know we're using award level data so everything that's going in there is good. The strength of creative will be wider whereas creative boundary also platform boundaries will always be the same.