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Marketing web3: Audience, Community, More

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The Role of Developer Relations in Marketing

The biggest failure modes we see in projects are when marketing is in a silo. If there is not a lot of access to the ultimate decision-maker, perhaps a founder, perhaps a CEO, then the actual marketing activities can actually see the light of day. The more connection that they have to the founders, the better. They need to understand the major business decisions that are being made and run things by them very quickly.

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