4min chapter

web3 with a16z crypto cover image

Marketing web3: Audience, Community, More

web3 with a16z crypto

CHAPTER

The Role of Developer Relations in Marketing

The biggest failure modes we see in projects are when marketing is in a silo. If there is not a lot of access to the ultimate decision-maker, perhaps a founder, perhaps a CEO, then the actual marketing activities can actually see the light of day. The more connection that they have to the founders, the better. They need to understand the major business decisions that are being made and run things by them very quickly.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode