S2 E70 - Building Revenue Programs to Nail your 2023 Goals | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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How Do You Measure Success in Revenue R&D?
Customer insights and strategy really are an input to the R&D team right. How do you measure success in this revenue R&D structure given that it takes so long to bubble up? So, if you're investing in create demand activities, you obviously need to have the right measurement infrastructure in place we've already kind of covered that. We typically see you like through as through self reported attribution depending on the program.
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