AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Framework for R&D Spending and Measurement
This chapter discusses the critical importance of tracking R&D spending relative to go-to-market costs, advocating for a structured framework to benchmark budgets and connect product initiatives to ROI. It addresses the challenges of measuring long-term paybacks and emphasizes the need for rigorous performance metrics in the face of delayed feedback in product development.