Combating Disinformation Through Advertising Control

This chapter explores the actions taken against The Gateway Pundit amid the Black Lives Matter protests, focusing on the power of public pressure to influence ad exchanges to stop running ads on the site. It addresses the lack of government regulation on the internet and the impact of legal actions in fighting misinformation, particularly in relation to the revenue sources of outlets like The Gateway Pundit. The discussion also touches on the interconnectedness of far-right content creators, the challenges faced by advertisers in avoiding platforms promoting disinformation, and the need for regulating digital advertising to ensure ad control and transparency.