How to Make Your Brand a Good Brand

A book that sells 100,000 copies at $10 a copy is a million dollars. So how do you make your brand a good brand? Well the first step is to pick a Timothy. Pick a specific reader who it is your gold thrill. If you do this, he won't shut up about you. Focus on making each launch bigger than the last. And what you'll find is that by making your brand good, you will also make your brand big.