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14min chapter
Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’
Marketing Against The Grain
Adapting to the Changing Landscape of Marketing
The chapter emphasizes the necessity of adapting to the evolving marketing landscape by focusing on personalization, organic growth, and diverse strategies. It discusses the challenges faced by marketers with rising ad costs and declining traffic, advocating for a shift towards more attention-grabbing tactics to stay competitive. The importance of embracing new platforms, early adoption of marketing channels, and continuous innovation to avoid obsolescence is highlighted.
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