
Challenger Selling in the Public Sector with Tyler Replogle from AWS
Sales Game Changers | Tips from Successful Sales Leaders
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Transforming Customer Insights through Challenger Selling
This chapter explores the challenger selling strategy, focusing on how to encourage customers to rethink their needs through innovative insights and technology integration. It also highlights the significance of addressing security and compliance concerns in the public sector to showcase the tangible value of AI solutions.
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