How to Optimize Your Ads

We learned in paid social that we have to show glasses, caraffes, bottles, next to the ads. Back then on Facebook, we were paying like six, seven euros for a customer of basket sizes of like 35, 40. We invested heavily into community building. And now as the last sentence, now the big story for us is multi-channel. So at a certain point, you also have to be where your customers are and where your customers shop.