
627. Sludge, Part 1: The World Is Drowning in It
Freakonomics Radio
Exploring the Impact of Sludge in Market Dynamics
This chapter explores the notion of 'sludge' in markets and its effects on consumers, urging the need for protective measures by policymakers. It highlights the role of A-B testing in shaping consumer behavior and teases upcoming solutions to address these issues.
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