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627. Sludge, Part 1: The World Is Drowning in It

Freakonomics Radio

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Exploring the Impact of Sludge in Market Dynamics

This chapter explores the notion of 'sludge' in markets and its effects on consumers, urging the need for protective measures by policymakers. It highlights the role of A-B testing in shaping consumer behavior and teases upcoming solutions to address these issues.

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