The Innovation Show cover image

An S-Shaped Adventure Part 3 with Theodore Modis

The Innovation Show

CHAPTER

Navigating the Innovation Curve

This chapter discusses the concept of the S curve and its application to understanding the life cycle of a business. It emphasizes the importance of surviving the initial fragile stage, known as the 'infant mortality' phase, where the business is vulnerable to predators. The chapter explains how the S curve represents the growth trajectory of a product or service, starting with a slow rise due to pent-up demand and eventually reaching a plateau.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner