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350: Upsales: Bootstrapping a B2B SaaS to $13 Million ARR - with Daniel Wikberg

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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How to Sell to High Value Accounts

I think we may have sold to, I don't know, 5 or 10% of them now. We always try to set up a trial account to get the customer's data into the account so they see the actual,. basically we onboard them as if they would have been a paying customer. And then lately, the last two or three years, we kind of went back to the initial way we used to work with customers and just skip all the sales stuff and just show them the value because that's what matters for the customer.Yeah. So you said you're targeting around 1500 companies. You have 1800 customers today. But looking at this, this, this focused list of like highly high

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