Exploring the value of being a non-consensus contrarian in business, emphasizing the importance of being right over following the consensus and the significance of having a long-term optimistic view. The chapter also discusses the challenges big companies face in creating groundbreaking innovations due to their focus on safety and predictability.
Executives like to talk about innovation, but how do you spot the difference between world changing stuff and corporate theater?
Elliott Parker is the CEO of High Alpha Innovation and author of, “The Illusion of Innovation.” Parker joins Ricky Mulvey for a conversation about:
- The power in being contrarian
- One mega cap that knows how to innovate
- Why ROIC is not a foolproof metric for investors.
Companies discussed: MSFT, IBM, AMZN, NFLX, BRK
Host: Ricky Mulvey
Guest: Elliott Parker
Producers: Mary Long
Engineers: Rick Engdahl
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