What Is a Story? | My 5-step brand story framework - Part 2
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
The Importance of Conflict in Storytelling
In order to tell stories, you need to dig into the problem because that problem and that conflict is required for holding attention. The audience needs a character they can follow, a character that will almost be an advocate for them. It's also critical for them to understand the true value that this offer or your company provides for them. Lays out how value is created emotionally through creating these emotional delta.
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