Evolution of Research Methodologies in UX Design Leadership

This chapter tracks the guest's journey through their career in design leadership, spanning various roles in editorial design, product design, enterprise design, and ventures in startups. It explores the evolution of research methodologies in UX design leadership over the past two decades, emphasizing the importance of incorporating diverse research perspectives into the customer journey. The discussion also highlights the shift towards user-friendly experiences in enterprise environments and the balance between generative and usability research in driving effective product development.