Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS
Unpacking the Digital Shelf
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How Target Can Stand Out Outside of the Private Labels That Exist
Target has a very strong kind of private label brand for themselves at Target. And I know that can be a challenge for some of the brands competing with them. We find ways to create cheap interactions and awareness in a localized way around stores. So we tell our brands that if you're going to try to challenge them and be a premium price point, you need to have great digital experience.
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