Adspend with Ash Melwani and Rabah Rahil cover image

EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More

Adspend with Ash Melwani and Rabah Rahil

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How Do You Generate So Much Creative?

Ashley: If you're spending anywhere north of like 10 to 20 k a day you're going to need creative right. What we've tried to do is get at least 40 to 50 pieces of creative a week, just so that we can test. We have a really good team of graphic designers that are basically taking our studio shots and making static ads. And then recently we just started a what I'm calling a content team of girls that we found on Twitter just you see creators that sent us,. They perform really well and now we have like a good group of people that we can tag into and be like hey, we need this video by the end of this week. Here's product

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