How to Set Up an E-Commerce Website for Artists

This week, we answer a listener question from Maxine, who asked about the best ways to sell art online. This is a huge topic and perhaps a little ambitious for a one-hour episode, but we decided to give it our best shot! In a wide-ranging discussion, we discuss the importance of a website and email list as a "home base" for your marketing, so that no matter where people find you, they can sign up to stay in touch. But we also cover other options and ways to get started if you don't yet have a website, including social media, licensing opportunities and third party websites such as Saatchi Art.  And we stress that even when you do have a website, it's not enough to just set it up and then wait for people to arrive. You will always need to drive traffic to your site and finding ways to do this is an important element of your marketing strategy.

Mentioned

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Credits

"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License