Navigating Authenticity in Virtual Communication

Whether your organization encourages working from home or the office, much of your business is no doubt conducted virtually — over email, on Slack, or via Zoom meetings. But few of us think very carefully about how to most effectively use these tools or which to employ when. And few teams and companies have established best practices for virtual communication, which can hurt collaboration, sales, engagement, and performance. Andrew Brodsky, a professor at the McCombs School of Business at the University of Texas at Austin who has researched these issues, outlines practical ways to be more conscientious and intentional about our communication choices and patterns. Brodsky wrote the book Ping: The Secrets of Successful Virtual Communication.