HBR IdeaCast Are You Optimizing Your Virtual Communication Practices?
148 snips
Aug 5, 2025 
In a lively discussion, Andrew Brodsky, a professor at the McCombs School of Business and author of 'Ping', shares insights on optimizing virtual communication. He emphasizes the importance of adapting communication styles to enhance understanding and collaboration. Brodsky highlights how emotional exchanges differ across platforms and the challenges posed by misinterpretations. He also discusses leadership's role in setting clear expectations and fostering engagement in remote settings, all while cautioning against over-reliance on AI, urging for authentic human connections.
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Overconfidence in Virtual Communication
- People often overestimate how well they communicate virtually because virtual cues are limited.
- Lack of immediate nonverbal feedback leaves receivers uncertain about tone and intent.
Be Strategic About Communication Modes
- Evaluate and adjust communication modes strategically rather than following default patterns.
- Experiment with your team to find optimal uses of email, meetings, and instant messaging.
Build Rapport Through Frequent Touchpoints
- Build relationships virtually by increasing the frequency of interactions, even if brief.
- Use initiative to add small talk and personality to overcome virtual interaction barriers.
