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Reed Hoffman is the host of The Liars Club, a game show about lies. This week's episode features Howard Schultz, former CEO of Starbucks. In March 2022, he returned as interim CEO preparing for lockspin Narasaman to take up the role. If you guess correctly, tweet us at Masters of Scale when you hear this sound below and you might just win the bonus prize.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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