Influencers and the Decision Making Process

The goals, needs and wants are a little bit different amongst the decision makers that influence. Have you ever encountered that? Always, always n they're almost, well, there's usually congruents, but but not complete. And more often than not, they they they're separate. So for example, let's go back to the family business. Ah, you have those that want short term returns and those who want long term returns. One owner may want a pile, or need a pile of cash to morrow, whereas the other they're in a cash situation. N they're thinking about their next generation. Will guess what? The person you are working with trying to do a