Are There Other Potentially Leading Indicators That You're Looking At?

After we've won the customer, they've become a customer. But before you're a customer, like when you're a prospect, there's a bunch of things. For example, if you came to the website a bunch of times, maybe you're cooking it and I know exactly who you are,. Maybe you're not. If you do start something with us and you go into the order wizard, then I know most likely the intent is there. You just haven't taken that leap yet. So how do I draw in different kinds of intents and make sure they're being serviced in the right way?