Coaching for Leaders cover image

676: How to Change People’s Minds, with Michael McQueen

Coaching for Leaders

00:00

Overcoming the Fear of Loss in Persuasion

This chapter delves into the psychology of persuasion, highlighting how fear of loss, rather than change itself, drives resistance. It emphasizes the need to present change as an opportunity for personal growth linked to existing beliefs, thus alleviating concerns about status and certainty.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app