Navigating Sales in a Competitive Landscape

This chapter explores the challenges of building an effective sales team in a post-pandemic environment, emphasizing the need for increased brand awareness and a shift in mindset towards new technologies. It discusses strategies for selling technical products, particularly in the DevOps and microservices domains, while highlighting the critical role of champions and understanding the target audience. The conversation also addresses complexities in handling large sales deals, underscoring the importance of a well-maintained pipeline and the influence of multiple stakeholders in decision-making.

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