The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

510. When AI Meets Neuroscience

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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From Academia to Industry: Bridging Neuroscience and Marketing

This chapter details a neuroscientist's transition from academic research to the application of their expertise in the industry. They share insights from their PhD studies on memory and sleep, as well as their current work using neuroscience and machine learning to improve marketing strategies.

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